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SEO Tracking – Bing in Google Analytics (and other custom search engines)
As you may have heard, bing.com is the new search engine from Microsoft. Although tracking bing.com visitors in Google Analytics will take place automatically, the caveat is, that at present it is...
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Search Engine Optimisation (SEO) has been a part of my background since starting my career in the digital industry (since 1997). In fact it remains a major part of working with clients, though now...
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SEO Tracking – regional Search Engines in Google Analytics
Google Analytics recognises 41 search engines by default. Although this is constantly being added to, there are of course a great many other search engines in the world – language and region specific,...
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Show Me the Money: How much value is your website generating?
It never ceases to amaze me how much emphasis organisations still put on measuring website volume – “How many visits (or conversions) did our last campaign generate?” It surprises me because volume...
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The rise and rise of “not provided” keywords
If you are active with search engine optimisation (SEO), then you will be aware of the issue of “not provided” showing in your Google Analytics reports for organic visits. To quickly summarise, in...
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